Ms.Anshul Garg

Assistant Professor – Technology Management

Specialization:

Advertising and Public Relations
M.B.A. (Advertising and Public Relations); B.com (Computer Applications).

Email Id:
anshul.garg@nmims.edu

Phone No.:
022-42332000 (Extn- 2029)

Experience:
13.5 Years (Industry: 1 year; Academics: 12.5 years)

She has worked as a Research and Academic Associate at Indian Institute of Management Indore and S.P. Jain Institute of Management and Research, Mumbai in the area of Strategic Management and Marketing Management. She has co-authored several research papers and presented them in National and International Conferences. She has teaching experience as full-time and visiting faculty in prestigious management institutes of Indore and taught subjects like Advertising and Sales Promotion, Marketing Management, Brand and Product Management, effectively. Along with academic experience she also possesses corporate experience by serving central India's leading adverting agency in client servicing department. Having done an MBA from International Institute of Professional Studies Indore in Advertising & Public Relations with distinction, she has an excellent academic record backed with profuse experience of advertising sphere. Currently she is pursuing my Ph.D. in management from DAVV University. Title of her research is "Public Relations Practices and their Relationship with Organizational Effectiveness: A Study of Indian Hospitals.

Interest areas:

Public Relations
Healthcare Industry
Organizational Effectiveness

Research

Publications – 7 (Research Paper-6; Book Chaper-1)
Presentations- 8 (National-5; International-3)

Paper presentation

Paper Presentation Sage National Conference Aatmnirbhar Bharat, 2021 – The Effect of Covid-19 Pandemic on Event Industry in Central India – Anshul Garg, Dr. Anshu Bhati
Paper Presentation: Sage National Conference Aatmnirbhar Bharat, 2021 – Traits of Public Relations Department: A study of Indian Hospitals – Anshul Garg, Dr. Anshu Bhati
Paper Presentation: Madhya Pradesh Vigyan Sammelan and Expo Vigyan Paryatan, 2021 – public Relations as a tool to promote Medical Tourism: Understanding the Scenarios in the hospitals of M.P. – Anshul Garg, Dr. Anshu Bhati
6th International Conference "Ethos and Mythology Driven Management Sutras in Contemporary Business World, 2019 – Public Relations Roles and Practices: A Study of Hospitals in India– Anshul Garg, Dr. Anshu Bhati
International Conference PrCon-2012.- Developing Strategies for Organizations in Global Economies: Prospects, Issues and Challenges at Prestige Institute of Management, Dewas, "Takeover regulations in India”, Authors Prof D.L. Sunder & Anshul Garg
National conference: mapping for excellence challenges ahead at Pioneer Institute of Management Indore - "Is organized retailing a threat to small retailers? Perceptions of retailers and consumers”, Authors Anshul Garg & Prof. D.L Sunder.
National conference on emerging trends in information technology & management (net-itm-2011) at Christian eminent Indore, "Is knowledge management a fad?” Authors Prof D.L. Sunder & Anshul Garg. International
Sixth international conference- Business Innovation and Entrepreneurship: transforming world economy at Prestige Institute of Management and Research, Indore. "Managing innovations for competitive advantage”, Authors Prof D.L. Sunder & Anshul Garg.

Recent Publications

Garg, A., Bhati, A. (2022). Development of New Models in Public Relations : A Review of Literature. Communicator, LVII(3), 76-82
Garg, A. (2022). Forest Essentials: A Quintessential Indian Ayurvedic Beauty Brand, Cases in Management, T.S. Sikarwar & R. Baber, New Delhi: Bharti Publications, 155-178
Bhati, A., & Garg, A. (2020). Public Relations before and during COVID 19: A Perspective of budding PR professionals. Shodh Sanchar Bulletin, 10(38), 132-139.
Bhardwaj, M., Bhati, A., & Garg, A. (2020). Mental Health of Public Relations Officers during COVID 19. Shodh Sanchar Bulletin, 10(38), 231-235.
Garg., & Bhati.A (2018)” Public Relations in Services Industry : A Review of Literature, Devi Ahiliya University Journal of Social Sciences and Humanities, 1 (2), 21-30
Kulkarni; A.Garg; A. Ajmera; A.Mahajan; P.Kulkarni (2017) "Global Scenario of Self Medication: A Review of Literature, Indian Journal of Commerce and Management Studies, 9 (1), 99-106.
Raulgaonkar, A. Wagle, H. Shah, A. Garg, Y. Sikri (2017) "Study of the factors affecting the selection of orthopaedic implant brands and their perceptual mapping in Mumbai city. NMIMS Management Review, XXXIII (I), 73-87

Competition:

Case study Competition- Written and presented a case study and teaching note titled "Forest Essentials: A Quintessential Indian Ayurvedic Beauty Brand" in the 1st Global Case Competition organized by Prestige Institute of Management Gwalior in collaboration with Case Centre on June 10th 2017. Secured III position in the Competition