Dr. Anshul Garg

Qualification : MBA, Ph.D.

Specialization : Consumer Behaviour, Brand Management, Pharma Marketing, Strategic Management, Public Relations

E-mail : anshulgarg.apr@gmail.com

Phone : 022-42332000 (Extn – 2145)

Experience

15+ years (Industry – 1 year, Academics/Research – 14+ years)

Brief Write-up

Dr. Anshul Garg is a dedicated academician and researcher in the areas of Marketing and General Management with over 15 years of experience spanning academia and industry.

She is currently serving as Assistant Professor at SVKM’s NMIMS, School of Pharmacy & Technology Management, Mumbai, where she teaches courses such as Marketing Management, Consumer Behavior, Pharmaceutical Marketing Management, Brand and product Management, Organizational Behavior, and Business Strategy for M.Pharm (MBA) and B.Pharm (MBA) programs. Known for her engaging teaching style and strong industry integration, she consistently receives excellent student feedback. Her research interests include public relations, organizational effectiveness, consumer behavior, and marketing communication.

She holds a Ph.D. in Management from DAVV, Indore, where her doctoral research examined public relations practices and their relationship with organizational effectiveness in Indian hospitals. Her research interests include public relations, consumer behavior, marketing communication, and organizational effectiveness.

Dr. Garg actively contributes to curriculum development, academic mentoring, and institutional initiatives. Her doctoral research examined public relations practices and their relationship with organizational effectiveness in Indian hospitals. She has published research papers and book chapters and regularly presents her work at national and international academic forums.

Interest Areas

• Pharmaceutical Marketing
• Consumer Behavior
• Public Relations and Corporate Communication
• Organizational Effectiveness
• Marketing Strategy

Research

• Publications – Total number: 10
• Book Chapters – Total number: 3
• Presentations – Total number: 9

Conferences/Workshops/Seminars Attended

Dr. Garg has actively participated in numerous national and international conferences, faculty development programs, and academic workshops related to marketing, research methodology, innovation in teaching pedagogy, and emerging trends in management education.

Awards

• Teaching Excellence Award of the Year 2024–25, SVKM’s NMIMS, School of Pharmacy & Technology Management
• Second Runner-up, First Global Case Competition, Prestige Institute of Management Gwalior in collaboration with The Case Centre (2017)
• First Runner-up, Inter-college Presentation Competition on "Creativity in Advertising”

Recent Publications

1. Garg, A., & Bhati, A. (2022). Development of new models in public relations: A review of literature. Communicator, LVII(3), 76–82.
2. Garg, A. (2022). Forest Essentials: A quintessential Indian Ayurvedic beauty brand. In Cases in Management (pp. 155–178).
3. Bhati, A., Garg, A., & Verma, P. (2021). The effect of COVID-19 pandemic on the event industry in Central India. In Atmanirbhar Bharat: Reinventing Business Models – Post Covid-19 Pandemic (pp. 24–29).
4. Garg, A., & Bhati, A. (2021). Traits of public relations departments: A study of Indian hospitals. In Atmanirbhar Bharat: Reinventing Business Models – Post Covid-19 Pandemic (pp. 136–142).
5. Bhardwaj, M., Bhati, A., & Garg, A. (2020). Mental health of public relations officers during COVID-19. Shodh Sanchar Bulletin, 10(38), 231–235.
6. Bhati, A., & Garg, A. (2020). Public relations before and during COVID-19: A perspective of budding PR professionals. Shodh Sanchar Bulletin, 10(38), 132–139.
7. Bhati, A., Swadheenta, K., & Garg, A. (2019). Public relations roles and practices: A study of hospitals in Indore. In Ethos and Mythology Driven Management Sutras in the Contemporary Business World (pp. 63–72).
8. Garg, A., & Bhati, A. (2018). Public relations in the service industry: A review of literature. DAVV Journal of Social Sciences and Humanities, 1(2), 21–29.
9. Kulkarni, P., Garg, A., Agmera, A., Mahajan, A., Gadekar, S., & Kulkarni, P. (2018). Global scenario of self-medication: A review of literature. Indian Journal of Commerce and Management Studies, 99–107.
10. Raulgaonkar, H., Wagle, A., Shah, H., Garg, A., & Sikri, Y. (2017). Study of factors affecting the selection of orthopedic implant brands and perceptual mapping in Mumbai city. NMIMS Management Review, XXXIII, 73–87.

Conference Presentations

1. Garg, A., & Mahajan, A. (March 2-3, 2024). Self-Medication in Analgesics in the City of Mumbai. 11th Asia Pacific International Conference on Changing Business Practices in the Current Environment, Sydenham Institute of Management Studies, Research and Entrepreneurship Education, Mumbai.
2. Bhati, A., & Garg, A. (November 23-24, 2023). Analysing the Changing Scenario of Public Relations Activities in Indian Hospitals Using Word Cloud. Third International Scientific Conference on Strategic Marketing and Planning in the Digital World, University of National and World Economy, Sofia, Bulgaria.
3. Garg, A., & Bhati, A. (December 23-24, 2021). Public Relations as a Tool to Promote Medical Tourism: Understanding the Scenario in the Hospitals of M.P. National Conference, MP Vigyan Paryatan, IIPS and Madhya Pradesh Vigyan Sammelan and Expo, Indore.
4. Bhati, A., & Garg, A. (July 23-24, 2021). Traits of Public Relations Departments: A Study of Indian Hospitals. International Conference, Atmanirbhar Bharat, Reinventing Business Models Post-Covid-19 Pandemic, Sage University, Indore.
5. Garg, A., & Bhati, A. (July 23-24, 2021). The Effect of Covid-19 Pandemic on the Event Industry in Central India. International Conference, Atmanirbhar Bharat, Reinventing Business Models Post-Covid-19 Pandemic, Sage University, Indore.
6. Garg, A., & Sunder, D. L. (December 14-15, 2012). Developing Strategies for Organizations in Global Economies: Prospects, Issues, and Challenges. International Conference, PrCon-2012, Prestige Institute of Management, Dewas.
7. Garg, A., & Sunder, D. L. (February 16, 2012). Is Organized Retailing a Threat to Small Retailers? Perceptions of Retailers and Consumers. 13th National Conference, Mapping for Excellence: Challenges Ahead, Pioneer Institute of Management, Indore.
8. Garg, A., & Sunder, D. L. (February 11-12, 2012). Managing Innovations for Competitive Advantage. Sixth International Conference on Business Innovation and Entrepreneurship: Transforming World Economy, Prestige Institute of Management and Research, Indore.
9. Garg, A., & Sunder, D. L. (March 5, 2011). Is Knowledge Management a Fad? National Conference, Emerging Trends in Information, Christian Eminent College, Indore.

Certification Courses

1. Principles of Public Relations – University of Colorado Boulder (Coursera)
2. Working with Media – University of Colorado Boulder (Coursera)
3. The Nuts and Bolts of Public Relations – University of Colorado Boulder (Coursera)
4. Introduction to Personal Branding – University of Virginia (Coursera)
5. Marketing in a Digital World – University of Illinois Urbana-Champaign (Coursera)
6. Digital Media and Marketing Principles – University of Illinois Urbana-Champaign (Coursera)
7. Digital Media and Marketing Strategies – University of Illinois Urbana-Champaign (Coursera)
8. Digital Analytics for Marketing Professionals – University of Illinois Urbana-Champaign (Coursera)

Faculty Development Programs (FDP)

1. Integrating Artificial Intelligence into Pharmacy: Innovation, Application and Future Directions – SVKM’s NMIMS (2024)
2. Innovations in Teaching Pedagogy for Higher Engagement with Millennials and Gen Z – MICA, Ahmedabad (2023)
3. Inculcating Universal Human Values in Technical Education – AICTE (2021)
4. Innovation Ambassador Training (Foundation Level) – MoE’s Innovation Cell & AICTE (2021)
5. Faculty Development Program – MHRD (2020)
6. Faculty Development Program – Indian Institute of Management Indore