Dr. Sandeep Narula

Qualification              : Highest qualifications (MBA, PhD.) 

Specialization             : Strategic Marketing

Experience                 : Total in years : 34 years (Industry -22 years ; Academics- 12 years)

At industry level worked with leading pharmaceutical companies like GSK, Unichem, Bilological E.Ltd ,Emcure in Indian Pharma market and Zenaust Pty Ltd as a Country Manager (Cambodia)  Joined academics in March 2009 -with M.M.University, as an Associate Professor and was incharge of BBA and MBA programs. In 2012 joined IIHMR University as an Associate Professor and got elevated as an Assistant Dean in the School of Pharmaceutical Management. Have done various capacity building programs in domestic Indian Pharma market and also for leading Bangladesh Pharmaceutical companies. An active writer and publisher in the Print media and Social Media. In print Media articles have been published in – Bio-Spectrum, Pharma focus, Pharma biz, Business World, Daily Guardian, Healthcare world, Silicon India, Dainik Bhaskar, Rajasthan Patrika, Pharma World (Bangladesh).

Interest areas:

• Capacity Building Programs
• Writing for print media
• Research and research paper writing esp. in Chronic therapeutic segment (T2DM)

Research

• Publications – Total number (International- 8 , National- 8 )
• Books- Total number -1
• Book Chapters- Total number -1
• Patents- Total number -Nil
• Presentations- Total number (International- 2 , National-  2)
• Government funded projects – Nil
• Industry projects-1
  • Completed (The Effect of Consumer Participation On the Price Sensitivity of Fortified Products, Healthcare(Public Health), amount in Rs.10.30 lacs)

Conferences/Workshops/Seminars attended- Total number.4

Academic activities

He has guided 45 MBA students for their research projects.

Professional Memberships

• Indian Social Science Congress (ISSC)
• Telemedicine Society of India
• Commerce and Management Association of India

Recent Publications

1.Narula S., Bhattacharya N. (2021) Urban Health Infrastructure: Governance Issues. In: Kateja A., Jain R. (eds) Urban Growth and Environmental Issues in India. Springer, Singapore. https://doi.org/10.1007/978-981-16-4273-9_7

2.Narula S., Nigam S. (2020) Understanding and Analysing the Role of Knowledge, Attitude and Practices for Prevention of Diabetes. In: Chahal H., Pereira V., Jyoti J. (eds) Sustainable Business Practices for Rural Development. Palgrave Macmillan, Singapore.

 https://doi.org/10.1007/978-981-13-9298-6_4

3.Narula S,(2018) Market Orientation of Pharmaceutical executives towards market place , International Journal of Multidisciplinary educational research,7,174-198,

 https://www.researchgate.net/publication/324150286

 4.Narula S,(2018) Digital Ecosystem with Videogames – A leapfrog approach to Rural Healthcare ,

 International Journal of Multidisciplinary educational research,7,171-187,

 https://www.researchgate.net/publication/324150449

5.Narula S,(2016) Analysing Indian Consumers’ Online Shopping and Purchasing Behavior,

 Manthan,2(2),14-49, DOI: 10.17492/manthan.v2i2.8608