Leadership Companion Series – 2025 - Episode 7
Leadership Companion Series Ep-7, a guest session on "Reimagining Pharma Marketing: Digital Transformation Meets Patient-Centricity”, was organised by the Placement Committee, SPPSPTM, on Saturday, 22nd November 2025, at 4:00 p.m., in offline mode at Classroom 410. The session was conducted by Mr. Amol Ghadge, Country Brand Lead, Hospitals BU, Pfizer, and focused on the changing expectations from marketing leadership in the pharmaceutical industry as doctors become more informed and patients more empowered.
The programme covered the responsibilities of a modern marketing head, including leading digital transformation, strengthening brand positioning, managing market disruption, building omnichannel engagement across email, WhatsApp, webinars and digital detailing, and upgrading field force capabilities.
The speaker presented practical digital use cases such as real-time analytics dashboards, AI-driven sales forecasting, micro-segmentation of healthcare professionals and automated engagement workflows, and explained how patient-centricity can be strengthened through personalised reminders, educational content, patient support programmes and telehealth.
He also discussed data-backed personalisation and the use of credible digital health influencers to create compliant, educational campaigns.
The session gave students clear direction on how to prepare for leadership roles in an increasingly digital and patient-centred pharmaceutical ecosystem.
