Leadership Companion Series Episode 8 - 2025
Leadership Companion Series Episode 8, a workshop on "Driving Commercial Impact Through Data-Driven Marketing & Lifecycle Strategy”, was organised by Placement Committee, SPPSPTM on Saturday, 29th November 2025, from 11:30 a.m. to 12:30 p.m., in online mode via MS Teams. The session was conducted by Mr. Chinmay Ranade and showed how data can be turned into actionable commercial strategy in the pharmaceutical industry.
The programme explained how an insight is converted into a strategic question and then into a measurable objective, how segmentation into Loyalists, Splitters and Switchers defines opportunity, and how patient flow analysis reveals where patients drop off the treatment journey, with examples from Herceptin and Creon.
Two case studies were discussed in detail: the Herceptin growth case, which showed how a longer duration of therapy creates a commercial upside, and the Wegovy launch in the Middle East region, where opportunities were scored on size, benefit to the company, ability to influence and cost in order to prioritise launch initiatives.
The discussion highlighted the role of real-world data, adherence patterns and lifecycle strategy, and the importance of coordination between Medical, Marketing, Sales and Market Access teams.
The workshop gave participants practical tools and frameworks to apply in real-world pharma scenarios and strengthened their decision-making skills for future roles in the industry.
